BESIDES my laptop and a killer wifi connection, dig if you will, the must haves for social media:
This web based video sharing site is awesome. In my opinion, the videos on Vimeo look SO MUCH BETTER than any other web video I've ever seen. Clean, fast loading---it's heaven.
Why are you using anything BUT Firefox? I really have no idea why you would. Sorry to be harsh but Firefox RULES. If you are using Internet Explorer, why not just send out an invite to every virus and spammer that says "Hey-Come infect my computer!". Get Firefox TODAY.
3.ScribefireNow that you've downloaded Firefox, go directly to SCRIBEFIRE. Post to your blog without having to log-in---Scribefire is the BOMB.
4.Get a Typepad Blog
I heart Typepad. If you are still on the "oh wordpress is so much better" bandwagon, please WAKE-UP. Typepad is SO easy to use, there are a zillion features, EasyCSS customization for non-web designers and Typepad is integrated into every tool/online app known to mankind. You don't have to download "add ons" like you do in Wordpress or download "updates" or jump through all the hoops. You can build pages, add in calendars, photo galleries----I love Typepad for my blogs. If you have not tried Typepad for awhile, TRY IT AGAIN. You won't be sorry.
Also, if you need some assistance, don't have time to do any blog design or blog tech stuff, the people at TYPEPAD HACKS are amazing. John, Dave and crew are dreamy to work with and have given me help if I got stuck or got too busy. But unless you have a really complex problem, Typepad makes it very easy to do it YOURSELF. End of sermon.
5.Get on Twitter.
You know who you are. Just try it, you'll like it.
6.Buy BLOG LIGHTNING from Duct Tape Marketing
John at Duct Tape Marketing is so smart and so down-to-earth in his approach to blogging, marketing and media. I purchased John's "Blog Lightning" and I recommend it to everyone I know that has ever started a blog or wants to start a blog. Best $100 you will ever spend.
7.Read Chris Brogan's "50 Steps" Blog Post
Chris is a rockstar in the world of social media and he had an excellent post last week about "50 Steps to Establishing a Consistent Social Media Practice". Read Chris regularly but this post is a great guide.
8.Peter Shankman's Help a Reporter Out
Not only is Peter Shankman a PR god, he's a really cool person for launching this amazing new (FREE) site, HELP A REPORTER OUT. Go there NOW. Do not pass go. Do not collect $200 dollars. Word to the wise: Don't be a jerk or jerk-ette and spam the reporters. ONLY reply to items that are a fit for you. Be nice, in other words.
9.Read these 5 Blogs DAILY.
Number 5 is one you pick out, read a newbie blogger or something outside your comfort zone.
Branch out a little and you won't be sorry.
10. Finally, I think the most important "tool" of success in social media is realizing that it's not always about YOU. The most successful people in this field are the ones that don't promote themselves all the time and that take time to help others. The old "Golden Rule" is very important in social media because credibility is king. Help out other people instead of always wondering how it's going to better you. Be thoughtful. Be aware. I realize this is different from most of the typical "it's a dog eat dog world" view of the business world but I believe the social media world is a little different.
Besides, as someone once told me, "If you win the rat race, you're still a rat.". I don't want to be a rat, do you?